summer fresh healthy snacks


with the kids out of school and summer holidays well underway, you’re going to be on the go-go-go all season long. that means packing a lot of lunches and grabbing plenty of healthy snacks. because where there’s fun, sun, and outdoor activities, there’s food!

if you’re looking for a crunchy snack to rival the greasy chips and tortillas your kids love, our high protein organic chips are just the thing. made with 100% non-gmo ingredients, these plant-based protein chips are unlike any other because they offer a complete balance of nutrients in just one bag. so they’re more than a snack, they’re a mini-meal!

not only are they good for you, they’re fun to eat. ideal for dipping, our protein chips pair up deliciously with so many things like our fresh salsa sizzle, or our fun-to-dip guacamole.

from spicy to sweet and five flavors to choose from, you’ll be spoilt for choice!

you don’t have to be crackers to be healthy

crackers are another great choice for your healthy snacks. but healthy crackers are hard to find. just take one look down the grocery aisle, and you’ll find every kind of cracker you can imagine. but how many crackers can boast being gluten-free, 100% organic, low in fat and high in protein, and full of non-gmo ingredients? only a select few.

crackers are so versatile, they’re a snack unto themselves. but they also taste great with dips like our sriracha carrot hummus, and soups like our black bean quinoa soup. you can dress them up as mini sammies or eat them instead of chips. when they’re this good, you’ll want to eat them as many ways as you can!

make your summer a healthy one this year, and choose healthy snacks over the regular sweet treats and greasy go-tos. i won! organics has you covered!

it’s that #iwonfeeling!
i won! organics

eating healthy is better for the planet

Eating Healthy is Better for the Planet

so here’s an idea: eating healthy is good for the planet. so good, in fact, that if we all agreed to eat less meat, eat less beef, we’d cut down on greenhouse gases enough to potentially save the plant. sounds like a tall order, but as a plant-based snack company, we’re all for it.

let’s take a closer look to see why this is a good idea.

let’s imagine for a minute that your body is a microcosm of the planet – a tiny replica of the living organism we call mother earth. essentially, every living thing on this beautiful planet is an extension of the world we live in. just as you wouldn’t intentionally poison your body by eating bad food, you wouldn’t willingly destroy your planet by causing it harm. but we do, every day.

here are some of the facts:

according to the united nations food and agriculture organization study of 2013, the farming of livestock produces about 15 percent of greenhouse gas emissions, and that doesn’t even include the carbon dioxide they produce just by breathing. some experts estimate the true figure to be around 51 percent of greenhouse gases.

to help you see exactly how the meat you eat affects the planet, the environmental working group produced a report in 2011 showing a breakdown of greenhouse gas emissions per meat group:

  • 1 kg or 2.2 lb of lamb = 86.6 pounds of greenhouse gas
  • 1 kg or 2.2 lb of beef = 59.5 pounds of greenhouse gas
  • 1 kg or 2.2 lb of pork = 26.5 pounds of greenhouse gas
  • 1 kg or 2.2 lb of chicken = 15.4 pounds of greenhouse gas

these figures don’t even take into account how much water is needed to feed livestock and the crops that feed them. compared to vegetables like beans and lentils, beef and chicken require 2-6 times more water to produce. on top of that, the amount of land needed to accommodate livestock and the land used to grow their food amounts to about 80% of the world’s total agricultural land.

did you know one quarter pound of hamburger requires 460 gallons of water to produce?

the answer: eat more plant-based protein

the answer lies in our food choices and eating more plant-based proteins over meat-based. for instance, according to one 2015 study published in frontiers in nutrition, if you were to choose plant-based proteins five days a week and eat meat just two days a week, you could reduce greenhouse gas emissions, water consumption, and land use by as much as 45 percent.

so you see, eating healthy and choosing more plant-based proteins really is good for the planet. moreover, it’s better for your own health. this is why our snacks are sourced from 100% organic, non-gmo, plant-based protein. it’s snacking at its best. and it’s good for the planet.

it’s that #iwonfeeling!
i won! organics


the big snack with little to zero sugar

big snack little to zero sugar

for the i won! organics snacker, it’s all about eating right for your health. as health enthusiasts, the idea of ‘snacking’ is not about cheating and giving into your chocolate and sugar cravings. snacking for the health conscious consumer is a daily opportunity to feed your body with something nutritious.

but not everybody sees it that way.

according to a five-year plan set out by the national confectioners association and the partnership for a healthier america, “unique products like chocolate and candy can play a role in a happy, balanced lifestyle.”

by 2022, in an effort to “educate” the consumer about portion control and eating healthy, more than half of all individual sweet snacks will be made smaller. you won’t find any sweet treat with more than 200 calories. that’s still a lot of sugar.

on board with this agreement are mars chocolate, wrigley, nestlé, ferrero, lindt, ghirardelli, russell stover, and ferrara candy company. so watch out people. over the next five years, you’re going to see a surge of new sugary treats hit the market as these companies have agreed to “redouble their efforts to create more options in innovative packaging.” but what does this mean?

according to the press release:

this is the first step on our journey to recruit other companies to join us as we work to help consumers manage their sugar intake and ensure that they feel empowered to make informed choices.

just when you thought resisting your cravings was hard enough, now you’re going to have more selection than ever. but don’t worry, part of the agreement states that each individually wrapped snack will list total number of calories, so you can keep track. here’s what they say:

within the next five years, 90 percent of the best-selling treats made by these companies will have calorie information printed on the front of the pack, which puts calories for the entire package at consumers’ fingertips, helping them feel empowered when they choose their favorite treat.

are you feeling empowered yet? likely, you’re feeling more overwhelmed than anything. how are you going to resist your own cravings with so many new sweet options hitting the market? nevermind! how on earth are you going to keep your kids from wanting more and more?

a healthier america

with more than 41 million children under the age of five who are overweight, this agreement offers little hope, and fails to paint a true picture of a “healthier america,” and what is considered “a happy, balanced lifestyle.” it seems that ‘happy’ is the new healthy.

but never fear! i won! organic snacks contain little to zero sugar, and will satisfy your cravings while nourishing your body at the same time. no spikes in insulin, no sugar crashes minutes later. with yummy flavors like cinnamon french toast, you don’t need sugar. all you need is i won! organics, so you can snack happily and healthily.

it’s that #iwonfeeling!
i won! organics


a fresh look at snacking

A Fresh Look At Snacking

healthy, healthy, healthy! that’s what we like! especially when it comes to snack cravings. whether you snack because you’re hungry or you snack because your cravings won’t shut up, healthy is the new way of snacking, guilt free! so isn’t it time for a fresh look at your snacks?

people love to snack!

people are changing the way they snack and how they eat. gone are the days of eating three square meals a day that leave you feeling slow and sluggish. grazing is taking over our nation and people are now juicing and snacking more than ever.

A survey of 1,139 people by Nielsen found that 91% of adults snack at least once a day, including 25% who say they snack 3-5 times a day and 3% who claim to be always nibbling ~ Forbes

no time to sit down and eat? snack!

it makes sense, if you think about it. grazing or snacking throughout the day gives your body a constant supply of energy to keep you going. snacking is also quicker and easy, and fits well into a busy, hectic schedule. it’s all about eating smaller meals throughout the day, because it’s healthier and helps to balance out your macronutrients, as well as your metabolism.

you’re looking at the future: plant-based snacks

sugary snacks like muffins and starchy snacks like bagels won’t improve your athletic performance or your mental acuity. but with plant-based snacks, not only do you get a healthy dose of nutrients, but you also get to satisfy your snack cravings.

i won! organics snacks are:

  • high in plant-based protein
  • 100% usda certified organic
  • non-gmo project verified
  • gluten-free
  • kosher

snack responsibly!

healthy snacking is taking over the way you treat yourself. so try something new. instead of your regular snack, choose organic plant-based snacks like i won! high protein chips or crackers. you’ll feel like you’re cheating, but really, you’re snacking responsibly!

it’s that #iwonfeeling!
i won! organics



there’s how much protein in that snack?

there's how much protein in that snack?

snacking is not the same as cheating. when it comes to snacks, you want healthy, high protein, balanced mini-meals. with 20g of protein in each bag of i won! organic chips, you’ll feel like you’re cheating, but really, you’re snacking responsibly!

but how much protein should you eat in a day?

oh my, what a loaded question, and one that needs qualifying before you can answer it. of course, it all depends on your fitness goals, age, gender, activity levels, metabolism…so yeah, a loaded question!

but there is a simple answer that applies to most people that you can use as a guideline. we have expert dina aronson, nutritionist and wellness coach here to walk you through it:

according to the rda, most healthy humans need about 0.8 grams of protein per kilogram of body weight to support optimal health. for a 150-pound person (68 kilos), this amounts to about 55 grams of protein a day.

these figures are based on an average diet, consisting of protein sources like eggs, dairy, meat, fish, and poultry.

but what if you’re a vegetarian or vegan?

what if your diet consists mostly of plant-based protein sources? do you have to eat more protein to make sure you’re getting a healthy balance of amino acids?

some researchers like to use 0.9 grams for vegans, because plant protein may not be as well digested as protein from mixed sources.

so what are some of the best sources of protein?

or is it better to get a variety of different sources to make a complete amino profile?

mother nature packages protein in all whole foods, because every plant cell contains protein. the only foods completely devoid of protein are oil (and other isolated fats) and sugar (and other sweeteners), both of which are heavily processed.

pea protein is a great plant-based source for those wanting a healthy alternative to animal proteins. every bag of our chips contains 20g of protein and our crackers, 15g of protein. which makes these organic snacks a rich source of your daily protein needs.

per calorie, the best plant sources of protein are leafy greens and many other vegetables, beans and lentils, whole grains, nuts, and seeds. a mixed diet of whole plant foods provides more than enough protein for optimal health.

so don’t cheat, snack! if you cheat every time you snack, you’re only cheating yourself and your health. so snack responsibly!

it’s that #iwonfeeling!
i won! organics

good for plant-powered athletes

good for plant powered athletes

when you realize that the source of all protein is plants, it makes sense that more and more athletes are adopting a plant-based diet.

but this doesn’t hold true with the common belief that you need animal protein and whey to build and repair muscle. so we turned to nutritionist and wellness consultant, dina aronson, to get her expert opinion:

the essential amino acids present in animal products are all derived from plants, either directly by eating plants or indirectly by eating other animals that have eaten plants. so it doesn’t make sense to think you must eat animals for protein.

as a cleaner source of protein, plenty of athletes are turning to plant-based diets to fuel their performance needs. we asked dina if this is a good idea:

absolutely! there’s no shortage of plant-powered athletes out there! plant foods are the perfect fuel for competitive athletes and those with grueling training schedules. so many world-class and olympic athletes follow a 100% plant-based diet, and many say that this way of eating gives them a competitive edge.

10 famous plant-powered athletes

  1. nfl defensemen david carter
  2. mma cage fighter mac danzig
  3. olympic track athlete carl lewis
  4. olympic figure skater meagan duhamel
  5. mlb pitcher patrick j. neshek
  6. nba player charles salim stoudamire
  7. ultramarathoner scott jurek
  8. strongman patrik baboumian
  9. bodybuilder and boxer amanda reister
  10. bodybuilder billy simmonds

with so many able and accomplished athletes proving everybody wrong, why does the plant protein myth prevail? dina told us:

unfortunately, complex social and cultural attitudes about meat and vegetarianism, as well as inaccurate analysis of the scientific literature, have conspired to support this misguided belief. although plants can provide all the protein needed for human nutrition, people still mistakenly believe that plant proteins are inferior to animal proteins.

it also doesn’t hold true that your snacks need to contain animal or whey-based protein. dina says:

that’s why carefully formulated plant-based snacks like i won! organic chips are the perfect solution. they’re not meant to replace whole plant foods – rather, they are a guilt-free alternative to junk food that will attack that post-workout fatigue, kill the hunger pangs at your afternoon work break, or give you a protein boost for that all-veggie salad at lunch.

so next time you reach for a protein snack, consider a healthier alternative to whey and high-sugar treats. i won! organics snacks are made with 100% organic, non-gmo, gluten-free ingredients and 20 grams of plant-based protein for healthy snacking.

it’s that #iwonfeeling!
i won! organics

brand building vlog style

Brand building Vlog Style

People ask me all the time what it’s like starting a business, and I have to laugh inside because it’s a rollercoaster! But not the thrill ride you read about. The reality of it is, starting your own business is a rollercoaster ride that goes around and around and down-down-down most days. Every once and awhile, you’ll reach those highs and it’s enough to keep you motivated and in the game.

To give you a glimpse of this rollercoaster ride and what it’s like starting a new business, I’m taking i won! organics online and vlogging about the journey. You’ll get an inside look at what happens at the office, the operations outside the office, and everything else in-between. It makes for great entertainment and it’ll be fun to look back to see how far we’ve come and much closer we are to our goals of redefining high protein, healthy snacks.

We’re on a mission to make i won! organics a household name. Won’t you join me on this journey? I promise it’ll be a rollercoaster ride!

You can find all the vlogging details and up-to-date coverage on our Facebook page at iwonorganics.

it’s that #iwonfeeling!
i won! organics

6 reasons plant-based proteins are good for you

6 reasons plant proteins are good for you

if you asked us what we think of all the hype you read about plant-based proteins, we’d have to agree and say, it’s all true. there’s no doubt plant proteins are good for you and have the potential to improve your health. but then again, we’re creators of plant-based protein snacks, so what else would we say?

so to get to the bottom of this and to show you just how good plant-based proteins really are, we turned to registered dietitian, nutritionist and wellness consultant, dina aronson to get her expert opinion. we asked her for the top health benefits of plant-based protein.

6 reasons plant-based proteins are good for you

  1. proteins from plant sources come naturally packaged with essential and health-protective nutrients such as fiber, vitamin c, and antioxidants, which are not present in animal proteins.
  2. by consuming plant-based proteins, you can reduce the risk of chronic disease.
  3. plant sources of protein are low in, or free of potentially damaging fats (such as saturated and trans fats), and are either low in total fat, or contain healthy essential fatty acids.
  4. protein-rich plant foods are far less likely than protein-rich animal foods to cause food poisoning.
  5. animal proteins are often contaminated with pesticides, herbicides, and chemical pollutants. Even if plant proteins are grown with chemicals, the concentration found in plant protein is far less than that found in animal protein.
  6. plant proteins are often used for weight management because they are typically lower in calories, and provide a feeling of fullness due to the fiber and/or water content. if you compare a beef burger to a boca burger, you’ll see you can eat two veggie burgers for twice the protein and fewer calories:
  • boca burger – fat 1g, chol 0mg, protein 17g, cals 90.
  • ground beef burger (80% lean) – fat 11g, chol 60mg, protein 17g, cals 175.

these are just a few of the reasons plant-based proteins are good for you and why you’ll only find plant proteins in i won! organic snacks. we could’ve innovated a totally different kind of protein snack, but it was important for us to keep it as healthy and clean as possible. it’s just another great way to incorporate more plant-based protein into your diet. i won! protein snacks are made with 100% organic, non-gmo pea protein and offer a healthy balance of macronutrients and muscle-building amino acids.

it’s that #iwonfeeling!
i won! organics

make someone happy with that #iwonfeeling


today is national i want you to be happy day and while we like making people happy every day, we thought we’d take a moment to celebrate.

i won! wants you to be happy

i want you to be happy day is celebrated every march 3rd as a way to promote kindness and to encourage people to put the needs of others before their own. it’s all about making other people feel happy.

make someone else happy

there’s lots of ways you can stop and take the time to think of others. it could be a gift, a kind word, or a listening ear. we can’t think of a healthier way than sharing a bag of i won! organic protein chips.

share that #iwonfeeling

giving someone that #iwonfeeling is what we had in mind when we created our chips. when you experience those moments in life where you want to shout from the rooftops, “i won!” – that’s what it’s all about.

it’s the kind of feeling you want to share with everyone. so we want you to share that #iwonfeeling with someone you care about today to celebrate the national day for making someone else happy.

dip into one of our delicious recipes

better yet. why not treat someone you love to one of our tasty recipes from the i won! kitchen? we’ve got scrumptious salsa dips and paleo dips and more. check it out!

when they bite into one of our crunchy chips or dip into one of our succulent dips, remind them of the goodness they’re about to eat. all of our chips are made with 100% organic ingredients and not a lot of chips can say that. they’re packed full of plant-based protein – 20 grams to be precise – with a complimentary macronutrient profile and low net calories. not to mention, they’re non-gmo and gluten free.

now doesn’t that make you happy? we thought so. that’s why we’re spreading that #iwonfeeling today and why we want you to too. because we want to make you happy.

grab your own bag of i won! protein chips and start sharing!

it’s that #iwonfeeling!
i won! organics


veggie snacks for veggie heads

Veggie Snacks for Veggie Heads

with so many fitness enthusiasts counting their macros and eating a high protein diet, it’s sometimes difficult to find healthy, plant-based snacks. most are dairy or whey-based and chock full of fillers and artificial additives that nobody’s ever heard of before. if you’re a vegetarian, that doesn’t leave you many options.

100% organic plant-based protein snack

with a snack like i won! protein chips, you know you’re getting a healthy snack that’s 100% organic and made of plant-based pea protein. with 20 grams of protein in each bag and a healthy balance of macronutrients, it’s a snack designed to crush your hunger and fuel your energy supply.

curiously good

better yet, there’s no explaining to do. as vegetarians know too well, explaining your lifestyle choice is a regular pastime in a meat-loving culture. never mind trying to order anything in a restaurant – hold the meat! what? to skeptics, it’s often a mystery why anyone would give up eating meat at all. but with i won! protein chips, no one will question you. however, they will be curious to know what you’re eating, so brace yourself!

powerful crunch

just one word of warning, though, for the more introverted veggie heads among us, these chips are loud! armed with a crunch that can be heard from miles away, these protein chips don’t mess around! with the same satisfying crunch as a tortilla chip, i won! chips are perfect for dipping into your favorite guacamole or hummus dip.

5 delicious flavors

when it comes to selection, you’ve got five flavors to choose from:

  1. sriracha
  2. bbq
  3. cinnamon french toast
  4. ranch
  5. sea salt

for vegans, you have your choice of sriracha, bbq, cinnamon french toast, or sea salt.

when it comes to healthy, protein snacks, you can’t beat pea protein. it’s an excellent source of bcaas and makes the ideal muscle-building snack for all health conscious fitness enthusiasts. it’s the plant-based protein snack vegetarians will love.

it’s that #iwonfeeling!
i won! organics